Direct Mail – Respect the 5 Second Rule We’re all familiar with the phrase, “you don’t get a second chance to make a first impression.” Good, bad or ... Read More
The Marketing of Higher Education – A New Program from Millcraft When it comes to the marketing of higher education, nothing compares to the medium of print for producing strong ROI ... Read More
What’s Under the Lid? Luxurious and eye-catching paper and packaging materials create a promotional sample that mirrors the car-buying ... Read More
Great Ideas and Advice Are Free Millcraft’s Design & Solution Centers get you the creative results you want without blowing your budget. Ever ... Read More
How Do You Measure ROI of a Print Marketing Campaign? Try 3 simple strategies to monitor effectiveness. Print is a key player in any cross-media marketing mix. And with ... Read More
Warm Up to Cold Calls Research and preparation turn cold shoulders into hot prospects. Brrr….when you talk about cold calls, the reception ... Read More
Mohawk Introduces A Maker’s Field Guide to Envelopes Mohawk is proud to announce the release of A Maker’s Field Guide to Envelopes, the latest in a series of ... Read More
Verso Introduces Two Specialty Paper Selector Guides Verso Corporation has announced the release of two printed Specialty Paper guides titled “Release Liner Paper ... Read More
Exercise Your Brain Using pen and paper helps you flex your memory muscle. If you want to stand out at your next meeting, bring a ... Read More
Recent Introductions in Production Digital Color Presses According to Dave Erlandson, general manager of PODi, an industry association that promotes digital printing, market ... Read More
