The Marketing of Higher Education – A New Program from Millcraft When it comes to the marketing of higher education, nothing compares to the medium of print for producing strong ROI ... Read More
An ‘Egg’-Cellent Partnership A team approach to solving packaging problems creates value for manufacturers. Have you ever thought about what ... Read More
Issue 13 of the Mohawk Maker Quarterly – Disruption The word disruption is one of those words greatly overused in the English lexicon today. So it’s understandable if ... Read More
A Classic Retail Revolution Retail is alive and kicking! According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers ... Read More
Great Ideas and Advice Are Free Millcraft’s Design & Solution Centers get you the creative results you want without blowing your budget. Ever ... Read More
How Do You Measure ROI of a Print Marketing Campaign? Try 3 simple strategies to monitor effectiveness. Print is a key player in any cross-media marketing mix. And with ... Read More
Supercharge Your Signage with These 5 Tips Grab your customers’ attention and draw them in with eye-popping (and effective) design. Two seconds. It’s the time ... Read More
Sappi’s “Ideas that Matter” program empowers great ideas – changing lives, communities, the world. Sappi’s Ideas that Matter program recognizes and supports designers who partner with organizations to bring ... Read More
Death of a Sales Method Taking orders is out. Selling value in a commodity-based world is in. Back in the day, print buyers bought lots of ... Read More
