Leave it to the color experts at Pantone to tap into our collective consciousness and deliver a steadfast shade for 2020. After a year of Living Coral as its Color of the Year, PANTONE 19-4052 Classic Blue is the tried and true hue we yearn for as we enter a new decade.
Selected for its ability to instill “calm confidence and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” Even its name, Classic Blue, provides a welcome respite from the pithy monikers of past years. There’s a certain wisdom in knowing when to return to the to basics. But do not mistake basic for boring.
According to Leatrice Eisenmann, Pantone Color Institute executive Director, Classic Blue “provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
Pantone deems the shade as timeless, with an elegant simplicity. And this certainly rings true when we look at its use in terms of brands. Classic blue has long been a favorite color of corporate America, with the shade appearing in brand identities of companies of all sizes and industries – from automotive to technology to consumer products. Reminscent of the sky at dusk, the shade reflects our need for dependability. “Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.”
While it may be a challenge to say the use of Classic Blue is a bold color choice, it is certain to influence print and packaging design for 2020 and beyond. And when you layer on the tactile qualities of paper and print embellishments, you create a memorable multi-sensory experience.
We expect to see the shade used in numerous print projects ranging from invitation suites, to annual reports, business stationery, and brand packaging to name a few. And, just in case you’re looking for other papers to complement Classic Blue, we’ve got you covered.
Request a complimentary copy of our Writing, Text & Cover Stock Guide, or just ask your Millcraft rep.
With 1600+ SKUs of premium colored papers (and envelopes) in stock in our local warehouses, we committed to making it easy for you to source the perfect paper for your next print or packaging project.