Neenah Revamps Environment & Royal Sundance Grades
Neenah recently announced the refresh and re-release of ENVIRONMENT® and ROYAL SUNDANCE® Papers. As a result, these two established brands now work side by side within one portfolio: The Naturals.
THE NATURALS: ENVIRONMENT PAPER
Naturally inspired, these papers are influenced by colors and textures in the real world; available in Smooth and earthy RAW finishes. Updates include a new RAW texture in Eclipse Black for both offset and digital printing; 2 100% PC options: PC100 White & PC100 Natural; Smooth and RAW finishes; 20+ Digital items!
The Environment Papers lineup is perfect for corporate communications projects with a focus on sustainability. In addition to offering two incredibly versatile shades of kraft paper: Desert Storm and Grocer Kraft, its approachable price point makes it suitable to a number of projects.
THE NATURALS: SUNDANCE PAPERS
These papers are natural essentials with a full spectrum of beautiful, traditional colors and textures ranging from crisp Linen to rich Felt, pure Smooth, flecked Fiber soft laid and new Vellum. Updates include a new toothy, Vellum finish in Brilliant White, Eclipse Black, Natural and Ultra White; New Vellum Digital in Brilliant White and Natural; 100% PC White in three textures; 6 total finishes and 35+ Digital items!
Not to mention, the Royal Sundance grade line offers creatives and printers alike a broad range of weights and finishes across white and natural colorways. Likewise it’s a natural choice for matching stationery elements like business cards, letterhead, envelope, notecards and pocket folders.
In addition to stocking numerous items in The Naturals portfolio of papers, Millcraft will be hosting events this summer to introduce the new offering in our local markets. Sign up to receive an invitation and see the newly revamped ENVIRONMENT® and ROYAL SUNDANCE® Papers swatchbook and promotion.
Ellen Bliske, Senior Brand Manager, Neenah said, “These two brands are long-standing natural choices for our design and print customers. Market research and focus groups with these communities revealed some desired updates for each of the lines. In direct response to the feedback we received, we’ve added a new color and new texture, moreover we’ve redesigned the way we are presenting these papers.”
So to showcase the new Naturals portfolio, Neenah has partnered with 12 of the design community’s notable and emerging talents to produce it’s new promotion: A Year’s Worth of Greetings. As a result, the promotion includes 24 custom-designed cards and envelopes, housed in an elegant box. Featuring an eclectic group of designers including Lawrence Azerrad, Luba Lukova, Ben Grandgenett and Chip Kidd.