The word disruption is one of those words greatly overused in the English lexicon today. So it’s understandable if one rolls their eyes at the use of it. Yet, the creative community is filled with makers and thinkers who befit the term. Their work is reshaping and upending the status quo. By definition disruption refers to a disturbance that interrupts an event, activity or process. When thinking about it in those terms, it’s easy to see why the team at Hybrid Design selected it for issue thirteen of the Mohawk Maker Quarterly – Disruption.
If you’re familiar with the Mohawk Maker Quarterly then you know each issue revolves around one word to serve as the framework for each publication. Issue thirteen contains content meant to inspire exploration in a thought provoking manner – which includes engaging content and thoughtful design, on paper.
“Let’s shed our assumptions about disruption and get back to its fundamental concept: that opportunity often hides in plain sight. Disruption happens when we pay deeper attention to what we think we know,” says Dora Drimalas, Principal of Hybrid Design. “Disruption is sudden and unexpected – that’s what makes it so powerful. And it’s ephemeral – disruptive ideas and products eventually become ordinary, so enmeshed in our culture that we can’t remember life without them.”
Everything about issue thirteen fits within this concept. From the moment the recipient engages with the piece, they experience disruption. At a size of 9 ¾” x 13 ¼”, the format accommodates perfect-bound pages with seam binding tape to be affixed to the cover. The cover serves as a protective carrier and features op art design accentuated with mirror foil. Finally, the bindery techniques. Running vertically edge to edge is a zip-strip, so the reader literally has to tear open the piece to gain access to it.
Inside the piece is a pocket which contains a 9” x 12” art print. Using HP Mosaic randomization software, they created 20,000 one-of-a-kind, numbered art prints imaged on Superfine Eggshell i-Tone and printed on an HP Indigo 12000 press.
Accompanying it is a 5 ½” x 8 ½” zine insert produced on three distinctly different types of Mohawk paper along with four-color offset printing paired with UV white ink.
Each element in this issue could be a stand-alone print and paper demonstration.
Matching the efforts of the print production is the content within the piece.
To request a copy of the Mohawk Maker Quarterly, just ask.