The Power of Integrated Marketing: Combining Digital and Direct Mail for Maximum Results

Why in the digital age would we want to incorporate direct mail in our marketing plans? Because direct mail’s accessibility, versatility, and response rates make it a powerful advertising medium. It’s an important tool to use with any integrated, cross-channel marketing campaign to get maximum results.

To help you take advantage of direct mail’s modern capabilities, this lunch workshop will review the fundamentals of integrating a direct mail component into the overall strategy of a marketing campaign. Creative considerations for design and production, including technical guidelines and rules for USPS standards that determine cost and mail-ability, will also be included.

Featured Presenters:

Dan Stanley, senior business account representative with the United States Postal Service,  has more than 25 years of experience in the printing and mailing industry. He’s a seasoned direct mail and marketing strategist who has helped a wide range of clients with optimizing direct mail marketing.

Terri Price-Deep, business development and creative specialist for Millcraft Columbus, will share some great examples of successful campaigns and tips on how to stand out at the mailbox and get noticed.