Call in the experts from Millcraft’s Corporate Solutions Group.
Carol Quade, creative director for Michigan-based The F.P. Horak Company, is up on the latest typography trends, design technology, and color theory. And while she knows a fair amount about paper at this stage in her career, she admits she’s not an expert.
Nor does she want to be.
“There are so many different paper options out there. To have to know all of that on top of design and marketing, that’s a lot of pressure,” she says. “It’s nice to have an expert to ask, so I can focus on the design and the needs of my clients.”
Creative directors, designers, marketing managers, and commercial printers are all relying on paper experts such as Kelley Walsh, an account manager with Millcraft’s Corporate Solutions Group. Millcraft is an independent distributor of paper and packaging.
As a 30+-year-veteran of the paper industry, Walsh knows a thing or two about paper. More significant, she understands the importance of relationships.
In a world where customer service is often relegated to an exchange of phone calls and emails, Walsh says having a paper expert by your side, someone who understands what you’re trying to accomplish, your timelines, and your budget, is invaluable.
Account managers from Millcraft’s Corporate Solutions Group offer ideas to customers around a plethora of print materials available in paper and packaging. With the company’s design and solutions centers, Millcraft also delivers mock-ups and samples that use selected materials to help creative agencies and their clients determine if weight, size, textures, brightness, binding techniques, and other elements meet the desired criteria.
Printers know they’re going to get on-time delivery of paper stocks, have technical support from Millcraft reps, and get costs where they need to be to make it all happen—all in time to meet their customer’s requirements and delivery dates.
“When you know you’re going to get the answers you need, when you need them—and there’s not going to be one hiccup in your project process—that really means something,” says Walsh.
By Laurie Hileman