Death of a Sales Method

Taking orders is out. Selling value in a commodity-based world is in. Back in the day when Lisa Pryor worked for a ...

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Let’s Get Personal

One-to-one direct mail pieces boost response rates. Every. Single. Time. Advances in digital presses, data mining, ...

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Limitless

Rapid advances in digital printing technologies are opening new markets to more printers than ever before. It’s time ...

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Show vs. Tell: The Case for Mockups

Test-drive your next printing or packaging job with a prototype from Millcraft’s Design and Solution Center. Picking ...

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eLynxx 101

Easy-to-use software saves money and brings actionable insight to the print-buying process. Organizations dealing ...

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It’s Hard to Overlook Something this BIG.

The enormous impact and growth of wide-format printing can’t be ignored.

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Go Big Without Going Far

Wide-format printing opportunities are likely closer than you think. Instead of looking for a new wide-format-based ...

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When Copy Paper Is More than Copy Paper

Millcraft’s Buy & Give program raises $94,000 for nine local charities. Sometimes small decisions make a big ...

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Designing a Smarter Dummy

When a customer wants to present improved mock-ups to its clients, Millcraft’s Cincinnati Design and Solution Center ...

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