Direct Mail – Respect the 5 Second Rule

We’re all familiar with the phrase, “you don’t get a second chance to make a first impression.”  Good, bad or ...

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The Marketing of Higher Education – A New Program from Millcraft

When it comes to the marketing of higher education, nothing compares to the medium of print for producing strong ROI ...

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What’s Under the Lid?

Luxurious and eye-catching paper and packaging materials create a promotional sample that mirrors the car-buying ...

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Great Ideas and Advice Are Free

Millcraft’s Design & Solution Centers get you the creative results you want without blowing your budget. Ever ...

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How Do You Measure ROI of a Print Marketing Campaign?

Try 3 simple strategies to monitor effectiveness. Print is a key player in any cross-media marketing mix. And with ...

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Warm Up to Cold Calls

Research and preparation turn cold shoulders into hot prospects. Brrr….when you talk about cold calls, the reception ...

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Mohawk Introduces  A Maker’s Field Guide to Envelopes

Mohawk is proud to announce the release of A Maker’s Field Guide to Envelopes, the latest in a series of ...

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Verso Introduces Two Specialty Paper Selector Guides

Verso Corporation has announced the release of two printed Specialty Paper guides titled “Release Liner Paper ...

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Exercise Your Brain

Using pen and paper helps you flex your memory muscle. If you want to stand out at your next meeting, bring a ...

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Recent Introductions in Production Digital Color Presses

According to Dave Erlandson, general manager of PODi, an industry association that promotes digital printing, market ...

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