Direct Mail – Respect the 5 Second Rule

We’re all familiar with the phrase, “you don’t get a second chance to make a first impression.”  Good, bad or ...

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The Marketing of Higher Education – A New Program from Millcraft

When it comes to the marketing of higher education, nothing compares to the medium of print for producing strong ROI ...

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An ‘Egg’-Cellent Partnership

A team approach to solving packaging problems creates value for manufacturers. Have you ever thought about what ...

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Issue 13 of the Mohawk Maker Quarterly – Disruption

The word disruption is one of those words greatly overused in the English lexicon today. So it’s understandable if ...

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A Classic Retail Revolution

Retail is alive and kicking! According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers ...

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Great Ideas and Advice Are Free

Millcraft’s Design & Solution Centers get you the creative results you want without blowing your budget. Ever ...

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How Do You Measure ROI of a Print Marketing Campaign?

Try 3 simple strategies to monitor effectiveness. Print is a key player in any cross-media marketing mix. And with ...

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Supercharge Your Signage with These 5 Tips

Grab your customers’ attention and draw them in with eye-popping (and effective) design. Two seconds. It’s the time ...

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Sappi’s “Ideas that Matter” program empowers great ideas – changing lives, communities, the world.

Sappi’s Ideas that Matter program recognizes and supports designers who partner with organizations to bring ...

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