A Snapshot of PaperClips Issue No. 248, Thursday, May 16, 2013
Millcraft Wide Format Inkjet Survey
Millcraft is interested in learning more about your current wide-format inkjet printer usage. Please take a moment to answer a few questions designed to help us better serve this fast-growing market sector. The survey is only six questions and should take less than a minute to complete.
Click here to begin, and thank you; we appreciate your feedback...
Overcoming the Envelope Factor
Attention paperphiles, mark your calendar and join Millcraft as we co-host the first PAPERCUTS webinar offered by Print Media Centr . PAPERCUTS kicks off on May 21st, 1:00 p.m. EDT. We'll be co-hosting the first webinar and focusing on specifying paper for invitations and dealing with the envelope factor...
George Martin of NewPage Named 2013 PIMA Executive
of the Year
Source: NewPage Corporation, May 9, 2013
George F. Martin, president and chief executive officer, New Page, has been named winner of the 2013 PIMA Executive of the Year Award. The award is PIMA’s highest honor and is bestowed on senior-level executives in the pulp, paper or converting industries for excellence in management and outstanding contributions to the industry as a whole.
Latest Commercial Printing Demographics Show 1,200 Fewer Establishments
Source: WhatTheyThink, May 15, 2013
The Commerce Department recently released the latest edition of County Business Patterns data about the number of US business establishments in 2011. Those data indicated that commercial printing establishments declined 4.1% compared to 2010. The biggest percentage declines were in establishments with 500 to 999 employees (between about $90 million to $200 million in sales), which fell by 11.5%, and establishments with 10 to 19 employees (about $1.5 million to $3.5 million) which fell 6.7%....
Tapping into the Tactile Benefits of Paper
Source: My Print Resource, May 6, 2013
While there are a host of attributes that favor digital media over print, there is one area that paper-based marketing beats digital hands down. Paper evokes an emotional attachment, fed by its inherent tactile nature, that savvy marketers are tapping into when looking to optimize their message.