A Snapshot of PaperClips #115, Thursday, July 29, 2010
Total Printing-Writing Paper Shipments Up 11% in June over 2009
Source:
American Forest and Paper Association Press Release, July 20, 2010
According to the American Forest & Paper Association's June 2010 Printing-Writing Paper Report, total printing-writing paper shipments increased 11% in June compared to June 2009 - the eighth consecutive year-over-year increase and the sixth double-digit year-over-year increase. Three of the four major printing-writing grades posted double-digit increases compared to last June, while the fourth was down 1%. U.S. purchases of printing-writing papers also increased in June, up 4% year-over-year. Total printing-writing paper inventory levels edged down 2% from May 2010...
Appleton Coated’s Research Reveals Five New I’s in ROI
Source:
Appleton Coated News Release, June 2010
Appleton Coated commissioned a proprietary research study of 1,000 high-end, high-minded consumers to measure the impact of effective print on consumer purchases. The company shares its findings in a new publication titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration...
Green Bill Would Benefit Print Buyers
Source:
Printing Impressions, PI World.com, July 23, 2010
The “Print Buyer’s Reduction in Taxes Bill of 2010 (PRINT),” which was presented to the U.S. Congress last week, offers print buyers a tax credit for the completion of sustainable print projects. A print buyer would qualify for the proposed credit if the project meets at least 13 out of 15 sustainability requirements contained in the bill...
USPS Campaign Shows Print Catalogs Deliver Digital Orders
Source:
The United States Postal Service, July 10, 2010
The U.S. Postal Service is reaching out to e-tailers with a campaign showcasing the power of catalogs with the potential to double online transactions and achieve revenue lift of over 100% by creating print extensions of their Internet shopping websites.
"Getting Started in Catalogs" is a USPS promotional campaign featuring a "Catalogs and e-tailing" instructional DVD and a live webinar series. The DVD features testimonials from widely recognized companies such as Dell and Zappo's, who built their businesses into market leaders within their respective industries by adding catalogs to the marketing mix...
