Mail Moves America: Myths & Realities of Advertising Mail
Myth #1:That discarded mail is filling up our landfills.
Reality #1: The EPA says discarded direct mail accounts for only 2.4% of municipal solid waste.
Myth #2: Direct mail and catalogs are items that cannot be recycled.
Reality #2: "Please recycle" was added by marketers in 2007 on direct mail pieces and catalog pieces because 65% of citizens now have access to local recycling collection. Magazines and catalogs are highly valued for long, strong fibers that can be recycled into office papers and newsprint.