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A Snapshot of PaperClips Issue No. 340, May 21, 2015

The Paper Check Off:  Why It Matters
Source:  Paper and Packaging Board, 2015

The Paper and Packaging Board brings together the paper and paper-based packaging sectors to promote and increase consumer appreciation for paper and paper-based packaging, reduce guilt about using these products and deepen understanding of the industry’s environmentally – friendly practices...

 
Read It and Peep: Video Comes to Print, and Vice Versa
Source: Pat Henry, The Digital Nirvana, May 14, 2015

Excerpted from a current article posted on The Digital Nirvana:

"Print and video may not seem to be the most natural of pairings, but mating the two media for promotional use has an interesting track record...

 
USPS: Postcard Use Is Up Among Direct Marketers
Source:  Target Marketing Magazine, May 14, 2015

Citing one of its products called "Every Door Direct Mail" (EDDM), the U.S. Postal  says direct marketers are still fans of the mail option, with billions being distributed each year...


International Paper EMEA Launches 'Little Green Kit' Online
Source:   International Paper, May 21, 2015  

International Paper announced the launch of its ‘Little Green Kit Online’. Part of a straight talking initiative developed by International Paper to make it easier for people to understand some of the key facts about how sustainable the pulp and paper industry really is, the ‘Little Green Kit’ Online tells the International Paper EMEA Sustainability Story so far. At www.little-green-kit.com it brings together for the first time electronic versions of the company’s print publications ‘The Little Green Book’, ‘The Little Book of Commonsense’ and ‘A Matter of Credentials’...

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